I developed motion design principles that enhanced user engagement across Vodafone's digital platforms. I led motion projects from concept to delivery, working closely with engineers to integrate seamless motion into interfaces. I designed adaptable motion graphics for web, mobile, and tablet, ensuring a consistent experience. I also created high-fidelity prototypes, animated flows, Lottie assets, and explainer videos to elevate product understanding. Additionally, I produced presentation videos for five product launches, helping improve client understanding and boost sales by 20%.